About the ODA
The Orange Downtown Alliance is a nonprofit association established to enhance the economic environment of the town of Orange as a center of commerce while maintaining the character and integrity of the town’s central business district as an attractive place to live, work, and visit.
The Orange Downtown Alliance is a member of the Virginia Main Street Program and the National Main Street Center. We follow the Four-Point Approach developed by the National Main Street Center. Activities are focused on:
Promotion: Marketing the downtown’s unique qualities to potential customers, investors, new businesses, local citizens and visitors through effective strategies and special events.
Economic Development: Strengthen the downtown district’s existing economic base, seek ways to introduce new types of commerce suitable for a downtown venue, and convert underutilized space into productive uses.
Design: Promote the enhanced physical appearance of the district by capitalizing on its assets, rehabilitating historic buildings, encouraging supportive new construction, and beautifying the street scape.
Partnership: Build cooperation and consensus between all stakeholders in an effort to meet our mission and objectives, to strengthen our Main Street program, and to improve the quality of life for the people who live, work and visit in downtown Orange.
Day to day operations are managed by the executive director with guidance and support from a volunteer Board of Directors and an active committee system. We encourage participation on our committees and at special events and promotions