About The ODA2018-07-12T16:14:22+00:00

As a Main Street America™ Accredited program, the ODA is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

About the ODA

The Orange Downtown Alliance  is a nonprofit association established to enhance the economic environment of the town of Orange as a center of commerce while maintaining the character and integrity of the town’s central business district as an attractive place to live, work, and visit.

The Orange Downtown Alliance is a member of the Virginia Main Street Program and the National Main Street Center. We follow the Four-Point Approach developed by the National Main Street Center. Activities are focused on:

  • Promotion: Marketing the downtown’s unique qualities to potential customers, investors, new businesses, local citizens and visitors through effective strategies and special events.

  • Economic Development: Strengthen the downtown district’s existing economic base, seek ways to introduce new types of commerce suitable for a downtown venue, and convert underutilized space into productive uses.

  • Design: Promote the enhanced physical appearance of the district by capitalizing on its assets, rehabilitating historic buildings, encouraging supportive new construction, and beautifying the street scape.

  • Partnership: Build cooperation and consensus between all stakeholders in an effort to meet our mission and objectives, to strengthen our Main Street program, and to improve the quality of life for the people who live, work and visit in downtown Orange.

Day to day operations are managed by the executive director with guidance and support from a volunteer Board of Directors and an active committee system. We encourage participation on our committees and at special events and promotions


Jeff Curtis, Executive DirectorJeff Curtis –  Executive Director
540.672.2540 office
540.308.0413 cell

Amy Hemingway –  Assistant

ODA Officers

Melissa White
Melissa WhitePresident
Melissa is the co-owner of Tri-21 Media, a Media and Marketing company. Melissa is also active in Girls Scouts , 4H and her church.
Priscilla Mills
Priscilla MillsVice President
Priscilla Mills is the Sr. Branch Office Administrator at the Orange Branch of Edward Jones/Jeff Earnhardt. She brings an unsurpassed level of energy and attention to the ODA and the Town of Orange.
Richard Aldridge
Richard AldridgeTreasurer
Richard owns Wealth Perservers, a Financial Managment Company.
Position Currently Vacant
Position Currently VacantSecretary

Board Members

Phil Geer – Director, Orange County Economic Development
540.672.1238 / phil@thinkorangeva.com

Leslie Carter Gregg – The Market at Grelen

Priscilla Mills – Edward Jones Investments
540.672.4132 / Priscilla.Mills@edwardjones.com

Diane Pendleton – Diane’s Bookkeeping
540.672.8402 / dianesbookkeepingsolutions@gmail.com

Larry Sappington – Koppers, Inc
540. 672.3802 / sappingtonl@gmail.com

Anna Flewelling Watson – Frank A. Thomas, III, PLC
540-672-2711 / awatson@thvalaw.com

Emmie Woody – The Market at Grelen
540.207.5834 / ewoody@themarketatgrelen.com

By-Right Members

Teel Goodwin –  Orange Co Board of Supervisors
540.672.0381 / teel.goodwin@vabb.com

Harry “Chuck” Mason, Jr. –  Town of Orange Mayor
540.672.5914 / chuck@masonva.com

D. Page Sullenberger
540.672.1050 / lcsdps@gmail.com

Gregory S. Woods –  Town Manager
540.672.5005 / townmanager@townoforangeva.org


Design Committee

Chair – Richard (Rick) Aldridge

Promotions Committee

Chair – Larry Sappington